A product’s features are the main characteristics that help it stand out in even the most crowded market, by offering unique value to users.
For example, the features of a new marketing platform may include advanced email-automation or a groundbreaking UI. Specific features may be the driving force behind the creation of a product, or they can be added during the development process.
Learn how to prioritize by making it a simple process, to build products that stand out. Learn more about how to source insight, choose the right prioritization framework and much more.
Even the slightest change to an established design or function can serve as a key selling feature.