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What are features?

Definition of features

A product’s features are the main characteristics that help it stand out in even the most crowded market, by offering unique value to users.

For example, the features of a new marketing platform may include advanced email-automation or a groundbreaking UI. Specific features may be the driving force behind the creation of a product, or they can be added during the development process.

Even the slightest change to an established design or function can serve as a key selling feature.

General FAQ

How to prioritize product features?
Product features can be prioritized based on a prioritization framework. RICE scoring, Kano model, and story mapping are just three of the most widely used prioritization frameworks.
What are features of a product?
The features of a product refers to the capability and appearance of a product. The features of a product are what make the product and what defines the product’s functionality.

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