About airfocus

Try for free


  • What are features?
airfocus eBook All You Need To Know About Product Management
Get our All You Need To Know About Product Management eBook
Read now

What are features?


Definition of features

A product’s features are the main characteristics that help it stand out in even the most crowded market, by offering unique value to users.

For example, the features of a new marketing platform may include advanced email-automation or a groundbreaking UI. Specific features may be the driving force behind the creation of a product, or they can be added during the development process.

abstract/prioritize emoji

Get our Mastering Prioritization eBook

Learn how to prioritize by making it a simple process, to build products that stand out. Learn more about how to source insight, choose the right prioritization framework and much more.

Get the eBook

Even the slightest change to an established design or function can serve as a key selling feature.

What Are Features

General FAQ

How to prioritize product features?
Product features can be prioritized based on a prioritization framework. RICE scoring, KANO model, and story mapping are just three of the most widely used prioritization frameworks.
What are features of a product?
The features of a product refers to the capability and appearance of a product. The features of a product are what make the product and what defines the product’s functionality.

Building better products
starts here

Join thousands of product managers and makers who already enjoy our newsletter. Get free tips and resources delivered directly to your inbox.
airfocus coin
Top rated
on major review platforms
g2 badge users love us
g2 badge leader summer
GetApp badge category leader
software advice badge
capterra shortlist badge
proddy badge roadmapping
crozdesk badge
All rights reserved.