Features Definition - A product’s features are the main characteristics that help it stand out in even the most crowded market, by offering unique value to users.
For example, the features of a new marketing platform may include advanced email-automation or a groundbreaking UI. Specific features may be the driving force behind the creation of a product, or they can be added during the development process.
Even the slightest change to an established design or function can serve as a key selling feature.
From product management to prioritization, roadmapping, decision making, and strategy, we’ve got you covered.