Why airfocus
Product

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#1 CRAFT.IO ALTERNATIVE

See why leading product teams choose
airfocus over Craft.io

End-to-end product management platform that empowers you to build products
your customers love. Get your team fully onboarded & workflows running in less than 30 days.

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  • No credit card required
  • ISO 27001:2022 certified
  • EU & US data centers
  • SOC 2 certified
#1 Craft.io alternative
Trusted by companies like
ricoh
wago
cat
goodyear
ms
skanska

Four reasons why product teams switched to airfocus

More flexible & adaptable to your product needs

More flexible & adaptable to your product needs

Complex organizations have evolving needs. airfocus adapts to multi-product setups with custom fields, views, and workspace hierarchies. You can also extend or scale back functionality to tackle challenges like OKRs, feedback aggregation, and more.
Best Jira integration in the market

Best Jira integration in the market

Seamlessly sync product roadmaps and development with our two-way Jira integration and flexible field mapping. Keep everything up to date without manual work.
Better usability &  more <br class="hide-on-small-medium-large" /> intuitive UI

Better usability & more
intuitive UI

With a modular architecture and clean, user-friendly interface, your team can set up workflows and hit the ground running quickly—no time wasted on steep learning curves or forcing workflows into rigid structures.
Choose secure EU or US <br class="hide-on-small-medium-large" /> data hosting

Choose secure EU or US
data hosting

Fully GDPR compliant, ISO certified, and SOC2 compliant—airfocus guarantees robust security and privacy with data hosted securely in the EU or US.

What we do better than Craft.io

Get your product workflows up and running in less than 30 days

Complex needs shouldn't mean complicated implementations. With airfocus, your team can be fully onboarded in 30 days or less—no confusing data models or lengthy processes. You don’t need a dedicated team or certifications to manage airfocus. Built for quick deployment, airfocus delivers enterprise-level value without the hassle.
airfocus Manifesto cube
Slice, dice, and share your roadmap views for every stakeholder - with just a few clicks

Slice, dice, and share your roadmap views for every stakeholder - with just a few clicks

With our flexible filters and sharing options, you can easily present customized, real-time roadmaps, showing only what's relevant to your audience - whether for team meetings or the boardroom - via secure URLs and exports.

airfocus vs. Craft.io at a glance

airfocus
Craft.io
Customizable product stack with selective feature usage
Modular workspaces enable flexible team collaboration
Unlimited and custom views to support diverse visualization formats
Centralized feedback collection from multiple sources to identify actionable insights
Priority chart visualizes quick wins and pitfalls
Intuitive interface speeds onboarding for new teams
Cost-effective scalability grows with your product team
Priority Poker app to enable inclusive, collaborative decision-making
Item Mirror app syncs data across workspaces seamlessly
Essential integrations for product management: Asana, Trello, Shortcut, Microsoft planner, and many more
Expand
airfocus concierge migration service

Migration from Craft.io to airfocus is easy

Our concierge team is here to help. You'll get priority access to our support team and we won't charge you during the migration. No overlapping cost.
Learn more about concierge migration

airfocus is a leader in product management and roadmaps

airfocus consistently ranks as an industry
leader. But don't take our word for it.
Check out G2's reviews for more info.
g2 badge users love us
g2 badge leader winter 2025
g2 badge best support mid-market winter 2025

8.5

Ease of setup

8.5

Ease of use

9.2

Quality of support

9.2

Product direction
airfocus integrations

Seemlessly integrate with your
existing tools

Leverage our best-in-class integrations and connect airfocus to your current tech stack - from discovery to development, including systems like Zendesk, Slack, and Jira, so you can save time and keep everyone in sync.

Enterprise-ready

Companies trust airfocus with their mission-critical work thanks to our focus on security, privacy, and availability.
  • SAML single sign on (SSO)
  • World-class scalability thanks to cloud hosting
  • Cloud security with ISO 27001:2022 certification
  • Data encryption in transit and at rest for everyone
  • Secure EU & US data centers
Learn more
security sheet illustration
security sheet illustration

Built-in AI for product managers

AI Assist unlocks the power of AI for product managers. Generate first drafts with a slash command and save valuable editing time.
  • First drafts of PRDs or problem statements
  • User story generation with tasks and completion criteria
  • Feedback summaries and sentiment analysis
  • Simplified or spiced up messaging
Learn more

Hear from customers who chose airfocus over Craft.io

Royal Canin
Papirfly
With airfocus we built a unified setup for 32 products and over 300 services in just 12 months (instead of 2-3 years). The power of the tool helped us navigate this complex transformation by providing constant clarity around our product vision & strategy.
Craig Unsworth
Craig Unsworth
CPO - Papirfly
Oodrive
airfocus stood out for its robust EU-based hosting. Its flexibility has allowed us to streamline our product management across multiple teams, ensuring our data stays protected while adapting to our unique requirements.
Oliver Mitchell
Oliver Mitchell
Product Ops Manager - Oodrive
Ricoh Europe
Nathan Thomas, Head of Product at Ricoh Europe - user story
Nathan Thomas
Nathan Thomas
Head of Product - Ricoh Europe
Papirfly
With airfocus we built a unified setup for 32 products and over 300 services in just 12 months (instead of 2-3 years). The power of the tool helped us navigate this complex transformation by providing constant clarity around our product vision & strategy.
Craig Unsworth
Craig Unsworth
CPO - Papirfly
Oodrive
airfocus stood out for its robust EU-based hosting. Its flexibility has allowed us to streamline our product management across multiple teams, ensuring our data stays protected while adapting to our unique requirements.
Oliver Mitchell
Oliver Mitchell
Product Ops Manager - Oodrive
Ricoh Europe
Nathan Thomas, Head of Product at Ricoh Europe - user story
Nathan Thomas
Nathan Thomas
Head of Product - Ricoh Europe
Papirfly
With airfocus we built a unified setup for 32 products and over 300 services in just 12 months (instead of 2-3 years). The power of the tool helped us navigate this complex transformation by providing constant clarity around our product vision & strategy.
Craig Unsworth
Craig Unsworth
CPO - Papirfly

See why airfocus beats other PM platforms every time

Still weighing your options? Visit our comparison page to get a feature-to-feature
breakdown why you should choose airfocus.

Streamline your product
workflow today. Why wait?

Meet with a product consultant and
see
how
airfocus can fit your
exact
business needs.

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