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GO product roadmap by Roman Pichler

GO product roadmap template by Roman Pichler

Manage your goals and opportunity backlogs, align strategy and action.

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About the GO product roadmap template

This GO product roadmap template was created by Roman Pichler, a renowned product management expert, author, and consultant. Unlike traditional feature-based roadmaps, the GO product roadmap is goal-oriented (hence the name). Its goals focus on outcomes or benefits like user acquisition, activation, and retention, forming the plan's backbone. This approach shifts the conversation from debating features to creating value, making smart investment decisions, and aligning stakeholders and development teams.

The template includes two connected workspaces:

  1. GO product roadmap: Put all your goals into this workspace, and evaluate them based on time (quarters), release, and metrics. Connect them with items in your opportunity backlog (see below).

  2. Opportunity backlog: Manage your opportunity/feature backlog, run discovery, prioritize what to do next, and turn strategy into action with a timeline view – all while making sure it is in line with your goals.

The original version of this template was published on Pichler's website. It is licensed under the Creative Commons Attribution-ShareAlike 4.0 Unported (CC BY-SA 4.0) license, which means you are free to share, adapt, and use it, as long as you provide attribution to Roman Pichler and distribute your contributions under the same license.

Pichler is the author of several best-selling books on product management, including "Strategize" and "How to Lead in Product Management", and he is also a popular speaker and video course instructor. We encourage you to check out Pichler's other product management resources, including his books, videos, and tools on, to enhance your product management skills and practices further.

How to add this template to your airfocus workspace

  1. Click “Try this template” on the banner below or at the top of the page.

  2. Log into your airfocus account.

  3. Navigate to your homepage from the sidebar.

  4. Access our template store.

  5. Go to the expert templates section and install this template into your workspace.

Roman Pichler

Roman Pichler

Product Management Expert @ Pichler Consulting
Roman is a leading product management expert specializing in product strategy, leadership, and agility. With nearly 20 years of experience, he has authored four books, developed key frameworks, and speaks at major conferences....more
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Align strategy with outcomes

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