GO product roadmap template by Roman Pichler

This GO product roadmap template was created by Roman Pichler, a renowned product management expert, author, and consultant. Unlike traditional feature-based roadmaps, the GO product roadmap is goal-oriented (hence the name). Its goals focus on outcomes or benefits like user acquisition, activation, and retention, forming the plan's backbone. This approach shifts the conversation from debating features to creating value, making smart investment decisions, and aligning stakeholders and development teams.

Why use this template?

A goal-oriented roadmap provides several advantages:

• Outcome focused: Concentrates on achieving specific goals such as user acquisition, activation, and retention. Value Creation: Helps in prioritizing features that deliver the most value.

• Stakeholder alignment: Aligns development teams and stakeholders around common goals.

• Strategic decision-making: Facilitates smart investment decisions by focusing on benefits rather than features.

Key features of the template

The template includes two connected workspaces:

1. GO Product Roadmap: Manage your goals, evaluate them based on time (quarters), release, and metrics. Connect them with items in your opportunity backlog.

2. Opportunity Backlog: Manage your opportunity/feature backlog, run discovery, prioritize next steps, and turn strategy into action with a timeline view, ensuring alignment with your goals.

Who should use the GO product roadmap template by Roman Pichler?

• Agile product management teams focusing on goals and outcomes rather than specific features.

• Organizations needing to align stakeholders and guide development teams effectively.

• Companies looking to facilitate prioritization and maintain strategic focus in dynamic environments.

• Teams seeking to make better investment decisions and adapt quickly to changes.

• Businesses aiming to keep all stakeholders aligned on key objectives throughout the product development process.

How to add the template to your airfocus account

• Click “Try this template” on the banner below or at the top of the page.

• Sign up or log in to your airfocus account.

• Open the left-hand sidebar.

• Click the “+” icon and select “New workspace.”

• Go to the “By experts” section and install the template.”

Getting started with this template

• Get acquainted: Check it out and familiarize yourself with the different sections of the GO product roadmap workspace.

• Customize goals: Input your specific goals into the roadmap, evaluate them based on timeframes, releases, and metrics.

• Connect opportunities: Link goals to items in your opportunity backlog to ensure cohesive strategy execution.

• Prioritize: Use the opportunity backlog to prioritize tasks and ensure they align with your strategic goals.

Additional resources

• The Ultimate Guide to Roadmaps

• The 9 Best Roadmap Planner Software for Product Teams in 2024 (+ the ideal roadmapping tool checklist)

We encourage you to explore more of Roman Pichler’s product management resources, including his books, videos, and tools on romanpichler.com, to further enhance your product management skills and practices.