Gut vs. Data: How Instinct Still Rules the Roadmap

Name: Webinar: Gut vs. Data: How Instinct Still Rules the Roadmap
Start: 2025-02-25
End: 2025-02-25

On-demand

About the webinar

Join business titan Lord Sugar in conversation with airfocus CEO Malte Scholz as they explore the delicate balance between data, insight, and intuition in making business-defining product decisions. With over 50 years of experience, Lord Sugar's company Amstrad revolutionized consumer electronics – from hi-fi and video to fax machines.

Why? In our latest industry survey, we found that only 16.9% of strategic decisions are made with market or user feedback – and 6 out of 10 (58%) report that strategic decisions are made on leadership intuition, not data.

This exclusive webinar will cover how gut instinct, experience, and market data have shaped the decision-making process and product success in Lord Sugar’s career – and what product managers can learn from it.

What we covered:

The role of data in Lord Sugar’s biggest product successes and failures.
How technology has changed where product development meets consumer needs.
The power dynamic between intuition, data, and the loudest voice in the room.
His insights on the role of product teams in business success.
Strategies for navigating the fine line between innovation and risk.

Meet our speakers

Lord Alan Sugar is a British business magnate, entrepreneur, and media personality, best known as the founder of Amstrad and host of BBC’s The Apprentice. With decades of experience in tech, consumer electronics, and leadership, he is a prominent voice on business strategy and decision-making.

Malte Scholz

Malte is the co-founder of airfocus and Head of Product of airfocus by Lucid. His journey started as a product manager seeking a better tool, and now airfocus is trusted by hundreds of customers, helping them build the right products and deliver greater value.