Product Management

Can you build great products without great culture? With Lucy Field, VP of Product at Zendesk.

Name: Webinar: Can you build great products without great culture - with Lucy Field, VP of Product at Zendesk
Start: 2025-10-21
End: 2025-10-21

On-demand

About the webinar

Great culture isn’t a nice-to-have – it’s the secret ingredient behind the world’s most impactful products.

Join us for a fireside chat with Lucy Field, VP of Product at Zendesk, as she reveals how culture shapes not just what teams build, but how they thrive while building it.

With 15+ years of experience scaling product strategy at global SaaS companies, Lucy has seen it all: rapid market shifts, organizational changes, and the challenges of balancing execution with discovery. At Zendesk, she’s guided teams across both in-office and fully remote models, giving her a unique perspective on creating cultures of innovation, resilience, and continuous learning.

Whether you’re leading a startup team or scaling at enterprise level, you’ll leave this session with fresh ideas and practical strategies for using culture as your greatest lever for innovation, adoption, and long-term success.

What we covered:

Actionable steps to build great product culture that empowers teams to think beyond delivery.
Strategies to prevent burnout by supporting product managers through the toughest challenges.
Best practices to drive adoption through change – cultivating excitement and ownership to deliver real impact with everything you build.
How to champion continuous product learning, including how Lucy boosted her team’s discovery time from 5% to 20%.

Meet our speakers

Malte is the co-founder of airfocus and Head of Product of airfocus by Lucid. His journey started as a product manager seeking a better tool, and now airfocus is trusted by hundreds of customers, helping them build the right products and deliver greater value.

Malte Scholz

Lucy Field

For 15+ years, Lucy Field has guided teams through hypergrowth, organizational change, and technology shifts. This has taught her that a strong culture is essential to building great products, especially in times of change. Today, as Zendesk's VP of Product, she systems and environments that help product teams move faster, think bigger, and deliver meaningful value to customers.