A marketing plan provides a high-level overview of your marketing strategy for your team and stakeholders. In many cases marketing roadmaps map out projects and activities from various channels like digital marketing, content, events, and advertising.
The marketing plan template above is a perfect start to wipe away chaos. Prioritize all your marketing efforts to find out what activities should make it to your roadmap. Use the marketing plan as a single source of truth to keep everyone aligned.
Value (Y) criteria
Cost (X) criteria
Bubble (R) criteria