Pragmatic Marketing

What is pragmatic marketing?

Pragmatic marketing is designed to be tested and re-adapted during product development to ensure your product meets customers’ needs and expectations.

When using pragmatic marketing, companies should always have customer input before pitching a final product. Products should serve the needs of the market first and foremost. 

Pragmatic marketing and product management: what are the benefits?

The pragmatic marketing framework has several advantages because it gives your team a common language and outlines the steps to take to launch a successful, problem-focused solution.

These benefits include:

• Pragmatic marketing uses ongoing testing and debate to improve customer relationships.

• Because pragmatic marketing focuses on creating products for market needs, it extends and enhances your product's usefulness and life cycle. 

• It helps improves team efficiency.

• Because you’re only designing products for customer needs, you're less likely to waste time developing useless items.

• Pragmatic marketing considers the customer from day one, which helps you avoid roadmap failure.

• It helps companies launch new products which is essential for generating revenue and growth.

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How to learn pragmatic marketing

The best way to learn pragmatic marketing is by taking an online course and receiving a certification.

The Pragmatic Institute offers courses that help guide you through each stage of the pragmatic marketing framework. They offer eight modules that help you learn about pragmatic marketing: Foundations, Focus, Design, Build, Market, Launch, Price, and Insight. After completing all six courses with the Pragmatic Institute, you earn a Pragmatic Marketing Certification.