Value Proposition

We see and read value propositions all the time. For example, VPs are presented on product landing pages; a business communication tool promises to make workers’ lives easier, unify teams, and create a fun environment for sharing ideas. Here, the VP makes the product’s value clear and helps prospects recognize why this brand presents a better solution than its competitors.

The first step is to identify your product’s core benefits, and then describe why they offer value to the buyer/user. Next, draw on market research to determine the ideal buyer’s/user’s pain point(s). Think about how your product’s value will solve their problems. Finally, create a brief pitch that helps you stand out from competitors based on your product’s unique value.

Essentially, a value proposition is a value that a business is promising to provide buyers and/or users when they start using the product. It’s a concise, catchy pitch that breaks the fundamental values of an item down so that customers can see why it’s the right option for them.

A value proposition is a catchy way of engaging potential customers, by explaining how a product, brand or service will benefit them. Uber’s VP is simple, attractive, but really sums up what the app is all about: "The smartest way to get around".