A Value Proposition is a commitment to the potential product consumers of the worth of the product. The definition encompasses the needs, benefits, advantages, conveniences, functionality, and any other marketable aspects of the product. Further to this, the proposition might also demonstrate how the product is superior to its rivals.
A robust and transparent proposition enables more effective communication with all interested parties. These parties can be stakeholders, developers, end-users, salespeople, and anyone in-between. A well-composed proposition withstands all inquiries and provides a focus for all individuals regardless of their role.
Learn how to prioritize by making it a simple process, to build products that stand out. Learn more about how to source insight, choose the right prioritization framework and much more.