Sprint goals are a set of clear objectives, defined collaboratively by the product owner and development team at the start of a sprint. The goals should be simple, measurable, and indicative of the overall strategic objectives of backlog items.
By setting a clear sprint goal, the team is jointly accountable for the sprint’s direction. If, at any point during the process, activities veer away from the agreed sprint goal, returning to this original vision of success will help keep progress on track.