About airfocus

Try for free

Product Stack

  • What is a Product Stack?
Building better
products starts here
Join thousands of product managers and makers who already enjoy our newsletter
Join newsletter

What is a Product Stack?


Definition of a Product Stack

A Product Stack is the array of options - or tools - a Product Manager can bring to bear in order to get the product to the marketplace. This is also referred to as a ‘development stack’, ‘toolkit’, or ‘tech stack’. The tools within the stack may also be divided up in a variety of ways. Many tend to be classified exclusively as software applications and might be used widely across an organization, or, are bespoke and used exclusively by the development team alone.

Furthermore, some are abstract  - applying business philosophies for example - and involve actions being carried out by stakeholders. Others still are policy guided mechanisms that will have been established through best practice and also be standards within the market.

Tools Found Within a Product Stack

For the effective Product Manager using the Product Stack, there are a variety of tools available: analytical software that is designed to track user activity, applications for roadmapping project progression, programming languages, consumer surveys, recording software (or even hardware) that capture consumer interviews, market research papers written by specialists, messaging applications for working in concert, office-based programs that facilitate communication and presenting, project management software, organizational mechanisms for concept-capture and collaboration, visualization tools and process flowcharting, and design applications for prototyping.

Get our Mastering Prioritization eBook

Learn how to prioritize by making it a simple process, to build products that stand out. Learn more about how to source insight, choose the right prioritization framework and much more.

Get the eBook

It is important to be aware that each Product Stack can be unique to each business and may be composed of any number of different resources (although consideration should always be given over to elements such as product analytics, progress tracking, and roadmapping). The components of the stack too will be influenced by the nature of the product itself, the scope of the project including its boundaries and limitations, and even the overarching strategic objectives of the organization.

General FAQ

What is a product tech stack?
A product tech stack is a number of tools, technologies, and options available to a product manager as they work to bring a product to market. The range of tools may include roadmapping software, user-tracking apps, customer research platforms, project management apps, and prototyping tools.
How can Product Stacks help Product Managers?
Product managers benefit from product stacks in a number of ways. The tools, technologies, and other resources empower managers with valuable market insights, helping teams to create the right products for the target market. Tools for prototyping, roadmapping, conducting industry research, and other essential tasks can help create smooth, efficient workflows and improve the quality of a product when released.
What are some typical tools found in a Product Stack?
A product stack may include tools for roadmapping, customer research, industry research, communication (internal and external), user-tracking, project management, prototyping, and more. The tools required for each team should be identified as early into the development process as possible, but others can be introduced along the way.

Building better products starts here

Join thousands of product managers and makers who already enjoy our newsletter. Get free tips and resources delivered directly to your inbox.
Top rated
on major review platforms
Highly rated
4.3 from
74 reviews
Front runner
Product roadmap
& Product management
airfocus is where teams build great products. Welcome home 💙
All rights reserved. contact@airfocus.com