Storytelling Drives Product Success: The Nine Grid Comms Model for Product Leaders

Name: Webinar: Storytelling Drives Product Success: The Nine Grid Comms Model for Product Leaders
Start: 2024-06-19
End: 2024-06-19

On-demand

About the webinar

Join Craig Unsworth as he explores the power of storytelling in product leadership. He will delve into his 'Nine Grid Comms Model,' a framework crafted specifically for product professionals, utilizing product processes. Craig will demonstrate how airfocus is not only integral to developing these narratives but also acts as a key distribution channel. Whether you're refining an existing product, launching a new one, or leading a significant product transformation, storytelling is your strategic ally. This webinar will show you how to communicate effectively, ensuring your message resonates and drives action.

What we covered:

How effective storytelling bridges the gap between your product vision and stakeholder buy-in.
The 'Nine Grid Comms Model' and how it can be used to structure effective storytelling in product management.
How airfocus supports the development and dissemination of powerful product narratives, making it a vital tool for product leaders.
The importance of repetition and varied communication styles to ensure your product story is comprehended and embraced by all stakeholders.

Meet our speaker

Craig Unsworth is a fractional Chief Product Officer with over 20 years of experience driving transformative projects for private equity-backed assets. He's a seasoned keynote speaker and has been educated at prestigious institutions like Harvard and MIT. Involved in over 40 transactions, he excels in tech, strategy, and growth.