Product Strategy

Driving Product Portfolio Excellence: How to Balance Comfort-Zone Projects and Bold New Initiatives

Name: Webinar: Driving Product Portfolio Excellence: How to Balance Comfort-Zone Projects and Bold New Initiatives
Start: 2024-11-12
End: 2024-11-12

On-demand

About the webinar

In this Top PM Voices webinar, airfocus CEO Malte Scholz sits down with product leadership expert Petra Wille to tackle the challenge of balancing dependable, comfort-zone projects with bold, high-impact initiatives. Together, they discuss practical strategies to craft a balanced product portfolio that maximizes value and supports sustainable growth.

Many product leaders struggle to find harmony between reliable, comfort-zone projects and riskier, game-changing initiatives. In this Top PM Voices webinar, our CEO Malte Scholz will discuss with renowned product leadership expert Petra Wille practical strategies for creating a balanced portfolio that maximizes value. Petra will also showcase her Product Portfolio Excellence Template, designed to help product leaders make confident, strategic decisions that drive product portfolio success.

The session dives into evaluating opportunities to identify which initiatives drive the most impact, as well as methods for balancing innovation with reliable delivery.

What we covered:

How to assess which new initiatives will move the needle and which comfort-zone projects are worth maintaining?
Discover methods for maintaining an innovative portfolio without compromising on dependable delivery.
Petra and Malte will guide participants through the Product Portfolio Excellence Template, which helps product leaders create balanced, impactful product portfolios.

Meet our speakers

Petra Wille, author of STRONG Product People and STRONG Product Communities, is an independent product leadership coach and the host of the Product at Heart conference. She has been helping product teams and leaders enhance their skills since 2013.

Petra Wille

Malte Scholz

Malte is the co-founder of airfocus and Head of Product of airfocus by Lucid. His journey started as a product manager seeking a better tool, and now airfocus is trusted by hundreds of customers, helping them build the right products and deliver greater value.