With the explosion in popularity of OKRs over the past few years, the same challenges and successes we saw with Agile implementations are popping up in every company.

In this talk Jeff will explain why OKRs are not just a fad but rather the only way to set goals in a software-driven, continuous world. He'll also cover how to write compelling OKR statements and how those goals drive successful products. Finally, Jeff will share ways to improve your OKR implementation and ensure your always putting the customer first. As with all of Jeff's talks, you'll laugh, you'll cry, it'll be better than Hamilton.