It’s not often that an Olympic athlete steps into an office. It’s even less often that she steps in and runs the meeting. Yet, that’s what Maggie Crowley does every day!
Since her days as a world-class speed-skater, Crowley has worked with some of the world’s most well-known companies, including Google and TripAdvisor. She is currently the director of product management at Drift, a conversational marketing platform that helps businesses improve their buying process.
There are few that could bring what Crowley has to the table. Having studied at Northwestern University, she then became a student at Harvard Business School — where she gained an MBA.
During her time at Drift, Crowley has been responsible for overseeing the conversational marketing side of their incredible revenue acceleration platform.
Drift describes itself as a "conversational marketing platform".
Back in 2014, the founders of Drift realized that the customer service experience had become bloated, and was yielding a very low rate of conversion. So, they set out to improve the customer experience.
Conversational marketing is all about streamlining the customer experience. It gives potential buyers a fast, easy to manage system that can handle all their needs and, most importantly, dramatically improve the chances of conversion.
You can find Maggie on all of the usual social media platforms, where she posts regular snippets of her life as a project manager at Drift. Follow her at @maggiecrowley on Twitter and simply search her name on LinkedIn.
Maggie also hosts her own podcast, ‘Build’. In each episode, she sits down with some of the best names in product management. They talk about what they do and give advice on how others can improve their skill set. A must-listen for anyone in the product world — and beyond!