Hi! I’m Jaime, I design digital products.
I’m a Design Advocate at Sketch and a mentor at Springboard after being a Senior UX Designer & Product Lead for +17 years across USA, Europe and LATAM creating delightful digital products through engineering, storytelling and design.
I’ve been involved in more than 90 digital projects for companies like the Inter-American Development Bank, Sketch, Santander Bank, Audi and a couple of startups and SMEs.
I’m the bridge between Business, UX Design and Development. I’ve managed UX and Dev teams with care and dedication to foster a healthy and easy-going culture that achieves great results.
I love teaching and talking about new ideas to curious minds. I’m an advisor, teacher, mentor and speaker in areas like Product Design, UX & UI Design, Project Management, and the future of tech.
I also love communities. It’s why I created the first Refresh Community in Latin America (Valencia, VE… my hometown) and organized the first BarCamp conference of the region.
I take a stoic approach to life and I’m helplessly curious. For me, it’s the key to open-mindedness, exploration, empathy, learning, growth and improving the life of those around me.
My favorite hobby is podcasting. I’ve been podcasting for +10 years. Listen (in Spanish) to Oh Fork it!
I’m passionate about technology, communication, cinema, photography, science, economics and an “healthy” obsession with LEGOs. I also love music of all genres but I have a soft spot for 90’s grunge.
You can learn more in my CV, or get in touch via Twitter, Dribbble or LinkedIn.
Atomize and scale: Whenever possible (processes, UI, iterations) try to atomize every bit of it and make it understandable, clear, repeatable and growable. From making your UI as a series of components that stack on top of each other up to making tasks in your backlog as detailed and clear as possible, atomizing and scaling from there is a helpful way to make the entire process of product creation more manageable.
Bring devs in early: Developers will provide great insights while you're still defining the product, even before UX research. It's a good idea to bring devs in so they can raise concerns and answer questions early in the process.
Data tells you the problem, not the solution: As it says, Data tells you the areas that you need to address, improve, iterate on, the things that you need to consider. The solutions on the other hand, should come from creative thinking, brainstorming, from taste, from listening to users, from experience, from anywhere where there's a human. Avoid Goodhart's law and use data to determine problems, not solutions.
Stay curious: Curiosity is the key to open-mindedness, to empathy, to understanding. When you're curious about your product and how it performs in real life you learn things you never expected, you find the right solutions to the issues, you enable yourself to become better and therefor make a better product.