Product Strategy
Rapid Experimentation
What is Rapid Experimentation
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Definition of Rapid Experimentation
Rapid experimentation enables teams to build the minimum amount to test the most important questions. With this agile approach to product development, experiments are launched rapidly to validate assumptions, test hypotheses and to discover new ideas.
Examples of rapid experimentation
Google built a prototype of Google Glass in just one day using off-the-shelf components. Made from coat hangers, plexiglass and a pico projector, Google could quickly modify the prototype to test ideas.
Dropbox started with a simple landing page and a three-minute video. This validated the assumption that customers wanted Dropbox with over 75,000 registrations. and got them real feedback as quickly as possible.
General FAQ
What is rapid experimentation in agile?
At its core, rapid experimentation is an agile term and it represents the approach to the product development process. Rapid experimentation enables teams to build the minimum amount to test the most important questions.
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