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What is end-to-end?


Definition of end-to-end

End-to-end simply refers to every step of a product’s development from start to finish. The phrase can be used to mean a product is ready for launch, i.e. that the roadmap has been achieved, from end-to-end.

But designers can also adopt an end-to-end view of the development journey as a whole. In this instance, designers are not just concerned with the building of the software, they’re also involved in carrying the initial design concept through to launch, and providing ongoing customer support to increase its value. 

Once product teams have this they might involve launching an MVP to establish a user base and gather feedback — adding new features and refining performance creates a more efficient, satisfying product over time.

Working with end-to-end partners

So we can view roadmaps from end-to-end, and teams can be involved in a product’s development from start to finish, but there are other ways to use the phrase "end-to-end", too.

For one: suppliers can be end-to-end. You may have cause to work with an end-to-end marketing agency, who handle everything from advertising ideas right the way through to social media management and performance tracking. You may be an end-to-end supplier yourself, delivering the full breadth of a product or service, without the support of third-party vendors.

We can view the user experience from end-to-end also. In fact, understanding the holistic user journey from first exposure to your product to — hopefully! — loyal advocacy can nurture a more meaningful partnership, increasing lifetime value and commercial results.

General FAQ

What is end-to-end in software development?
In software development, end-to-end refers to the entire process: from creating a design concept and planning the product development right through to launching the software. Support will be provided to add new features and increase value. Understanding the target audience’s problems and desired outcomes is fundamental.
What is the end-to-end process?
The end-to-end process carries a product from idea right the way through to fruition. Often this is done without any involvement from third-party vendors or suppliers. Businesses from many sectors, including software development, marketing, and retail support, can offer an end-to-end process.
What is an end-to-end user?
The term "end-to-end user" covers the user’s overall experience with a product. It begins when they become aware, continues through their decision to purchase, learning how to use the product, and their ongoing utilization (including upgrades). During this journey, product teams must incentivize and maintain loyalty.
What is an end-to-end business process?
An end-to-end business process is a plan created to chart how a project will unfold, regardless of the product being developed. This helps managers to organize teams, establish deadlines, clarify roles, and keep crucial goals explicit. An end-to-end business process reduces the risk of misaligned objectives, ensures consistency, and tailors a product to users’ needs.

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