Persona is an aggregate of information that represents the details of a group. Various personas might be created in order to portray a number of groups. To be effective, constituent data must be as realistic as possible, thoroughly researched, properly structured, and relevant.
A product manager must try to understand what drives the end-user of the product. To that end, utilizing user data in the form of a persona will help the product manager - and the team - build a better and more useful product. Different users may use the product in different ways and personas enable the product manager to understand this.
Learn how to prioritize by making it a simple process, to build products that stand out. Learn more about how to source insight, choose the right prioritization framework and much more.