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Why Product Management Is Key To Digital Transformation

March 24th, 2022 I 9AM PDT / 12PM EDT / 5PM CET

Digital transformation is changing the way businesses in every industry operate, and it should be treated as an ongoing fundamental shift for the entire organization. How can businesses benefit from the product mindset amidst this shift?

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Why Product Management Is Key To Digital Transformation

Join our roundtable to discuss:

  • How digital transformation is changing the business culture of organizations
  • Why being data-informed is important in product management and digital transformation
  • The benefit of shifting from output-focused to outcome-focused product management

Meet our speakers

John currently works as Product Evangelist at Amplitude where he coaches hundreds of customers on being more impact focused. As a former UX researcher, a product manager, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products.
John Cutler

John Cutler

Product Evangelist at Amplitude
Inês Liberato

Inês Liberato

Product Coach
Inês is an entrepreneur who has been working with start-ups and scaleups, focusing on product innovation and transformation initiatives. Her experience in tech spans across big data, gambling, financial regulation, and IOT, within B2C and B2B contexts. Covering multiple business areas, such as finding product-market-fit, working through viable business models, funding and pricing, Inês has led product teams and coached leadership teams, through implementing discovery and delivery programs, along with creating professional development programs.
Malte is not only the co-founder, CEO and CPO of airfocus, but also a product manager and entrepreneur with deep product management knowledge and a strong track record of developing SaaS and mobile tech. Malte brings his high energy and enthusiasm where ever he goes.
Malte Scholz

Malte Scholz

Co-Founder, CEO & CPO of airfocus

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