How Gireve replaced spreadsheets and PowerPoints with a living, shareable roadmap – with airfocus

Gireve is a B2B digital platform for electric mobility, operating Europe’s largest coverage of EV charging points. With 75 employees and a product organization spanning three products, it moves fast.

When Manuela Merletti joined as Product Manager, the scaling tech company had a growing need for a single source of truth and a roadmap that was both visible and up-to-date. Internal stakeholders across sales, marketing, and operations were asking the same questions: “What is the product team building, and why?”

At the beginning, we had nothing. No tools at all. We had many complaints from all the other departments and stakeholders: ‘We don’t know what the roadmap is, we don’t have any visibility.’ We had spreadsheets, we had PowerPoint, but it was a mess.

Manuela Merletti

Senior Product Manager – Gireve

Out-of-date roadmaps, unstructured prioritization

Before airfocus, Gireve’s team had a few distinct pain points, each reinforcing the others:

• Roadmap visibility: Roadmaps lived in static documents. “We had PowerPoints, so they were never updated, nor visible,” explains Nicolas Poussier, Product Manager at Gireve. “The roadmap was just a presentation that people forgot, along with the message behind it.”

• Speed and ease of reporting: “When investors came in, the need for visibility and organization became even more pressing,” says Manuela. The bar for transparency had been raised, and the product team needed to show where the business was heading, in a format that could be shared and trusted.

• Prioritization frameworks: Decisions about what to build were difficult to explain or defend. There was no structured process for weighing impact against effort.

• Connecting strategy to delivery: Jira handled execution. Lucidchart served the engineering teams. But nothing bridged strategy and delivery, or connected customer feedback to product strategy.

A tool that lets them do what they want

Manuela had tried structured product tools in previous roles, but she knew Gireve needed something different: flexible, accessible, and priced for a company of their size.

The recommendation for airfocus came through an existing relationship with Lucidchart, which Gireve’s engineering team already used. airfocus was flagged as a natural fit due to its Lucid integration. After testing several platforms side by side, airfocus stood out on multiple dimensions: pricing, European origins, deep customization, and crucially, ease of use.

With airfocus, everything is possible. It really lets you do what you want. It’s open and really easy to use.

Manuela Merletti

Senior Product Manager – Gireve

Nicolas was struck by the ability to instantly adapt the roadmap to the audience – grouping, filtering, and rearranging items – without ever leaving the tool.

You can shift the shape of what you’re going to show to people. The interface is very, very fast. When you need to overhaul anything, it’s just going to be ready. It’s very responsive.

Nicolas Poussier

Product Manager – Gireve

The Jira integration was equally important. With delivery already running in Jira, the ability to link customer feedback directly to epics in airfocus finally let the team connect the dots between what customers were asking for and what was being built.

A living roadmap, clearer decisions, fewer tensions

Four months in, the impact at Gireve is already tangible. Beyond providing a single, always-up-to-date source of truth, airfocus has also made prioritization more transparent and reduced stakeholder tension.

• A living, breathing roadmap: For the first time, anyone in the company can open a link and see the current state of the product roadmap. No email chains, no PowerPoint requests, no stale decks. “The fact that we can share a link and everybody has access to the roadmap,” says Manuela, “that was the first big change for us.”

• Clear priorities and decisions: airfocus’ scoring system makes prioritization legible to a wider audience. “You can see the cards with emojis,” Nicolas explains. “‘What’s the reach of something we want to build? What’s the revenue?’ Very simple details that allow people to scan the screen while they’re talking to us, and they understand.”

• Stakeholder management: airfocus has also quietly become a tool for managing the organizational dynamics that come with growing fast. When teams feel uncertain about direction, the product team can build a view that brings clarity and that stakeholders can trust.

It’s starting to help diffuse tensions. When people are a bit lost and don’t understand where we’re going, we can always say, ‘Okay, we will make it understandable in airfocus.’

Nicolas Poussier

Product Manager – Gireve