Internal Product Management in Digital Transformation

This eBook is meant to not only shed light on the practice of internal product management, but also clarify why product management practices are vital for managing internal initiatives with IT teams for companies that want to remain competitive. You will also learn: what is it, its benefit and the main challenges that companies face when embarking on digital transformation.
The Rising Importance of Internal Product Management in Digital Transformation To Drive Innovation in Modern Businesses

What's covered?

What is internal product management and its benefits

You will learn what is internal product management and what kind of benefits its implementation can bring to your organization. In this chapter, we will explain to you the basics and the structure.

The main challenges that companies face when embarking on digital transformation

You will learn how an internal product manager can mitigate the main challenges of companies embarking on digital transformation and what you should keep in mind if your organization is in a process of switching from a project management approach to be more outcome-oriented company.

How to pitch internal product management to the C-Suite

There are a couple of ways to pitch internal product management to your C-Suite and you will probably find this part very helpful since without the buy-ins of stakeholders will be the switch to internal PM a hard task.

...and so, so much more.

About this eBook

It’s already happening. The practices that enterprise companies are using to deliver consumer-facing digital products have become the same practices that they use to manage and deliver their internal products, and digital transformation, with their IT teams as they grow in a competitive environment. Internal product management is becoming more common practice in larger companies and this eBook will guide you through the all-important information you will need to know if you are considering a switch. Download this eBook today and let us know if you have any questions.

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