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How airfocus Supports Modern Product Management Workflows

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About the webinar

As software has eaten the world, product management has become mission-critical for almost all companies and industries. Despite best practices being widely available and discussed, 86% of product managers still claim to be trapped in the “feature factory” and not focusing on outcomes enough.

In this webinar, airfocus founder and CPO Malte Scholz explains his take on “good” and modern product management, why it will prevail, how to build a system around it, and finally, how to execute it as a team. All based on a firm belief that product management doesn't need to be hard. It can be easy.

Learn about a new way of doing product management and how to set it up and execute it in airfocus – the world’s only modular product management platform.

What we covered:

  • What is modern product management and what are its 3 components
  • How to run and execute it in airfocus with the “Full PM workflow” template
  • How to build a PM system that works for you

Meet our speaker

Malte is the co-founder of airfocus and head of product management of airfocus by Lucid. His journey started as a product manager seeking a better tool, and now airfocus is trusted by hundreds of customers, helping them build the right products and deliver greater value.
Malte Scholz

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Experience the new
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