Featureless Roadmap: Rethink Your Approach to Roadmapping

Why would one need a featureless roadmap? Isn’t knowing what to be shipped next the whole point of having roadmaps?

It might sound absurd, but featureless roadmapping is a valuable method not to lose track of your strategy.

Your roadmap should not be a delivery plan or a list full of to-dos (or to-ships). Releasing a feature is exciting, but it’s not uncommon for teams to be too occupied with shiny new things, or the whats, that the whys are forgotten over time.

Join our roundtable to learn:

Goals and purposes of a roadmap
The roadmapping process
Featureless roadmap: the why and the how

Meet our speakers

C.Todd is the VP of Product at Appcues, a digital onboarding software that provides a user experience management layer. He is the co-author of three books in the area of product management and design as well as adjunct faculty at Madrid's IE University and Baltimore's Maryland Institute College of Art.

C. Todd Lombardo

VP of Product at Appcues

Saeed Khan

Founder of Transformation Labs

Saeed has worked in software for over 30 years, and in product management for over 25. He has held Product Management roles in several startups and public companies, and he currently runs Transformation Labs, a consulting and advisory firm that helps companies in areas of strategy, roadmapping, launch, and discovery. Saeed provides training, mentoring and workshops to help companies build better products, and better product organizations.

Andrea is passionate about product management, growth strategies and community engagement. From writing to hosting talks and events, she loves having the opportunity to learn, talk, and engage with customers and apply product-thinking to scaling companies.

Andrea Saez

Sr. Product Marketing Manager at Trint

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