PRODUCT MANAGEMENT FOR HARDWARE & SOFTWARE TEAMS
Hardware and software just aren't built the same way.
Bring your hardware and software teams into one tool for smoother product management and improved visibility across the org. Manage customer feedback, prioritization, and complex portfolio roadmaps - all in one place.
Book a demo
The world's biggest and best product organizations trust airfocus & Lucid
Getting product teams aligned is a constant struggle
Teams have opposing workflows with multiple dependencies and
timelines.
timelines.
Typical PM tools fail completely to handle the complexity of hardware and
software setups.
software setups.
Traditional enterprise tools are costly and overwhelming, with implementations taking up to 2 years.
Here's how airfocus works for advanced product teams
Ultimate flexibility
Fits any combination of workflows, no matter how complex
Even if your hardware & software teams have opposing workflows, we've got you covered. With customizable
product hierarchies, fields, views and more, you can
finally have that single source of truth across your
product organization and stakeholders.
product hierarchies, fields, views and more, you can
finally have that single source of truth across your
product organization and stakeholders.


Visibility across the organization
Create one roadmap for all products and BUs, with custom views for each stakeholder
Get everyone on the same page with autogenerated portfolio
roadmaps spanning all products and business units, and
slice and dice custom views for each stakeholder.
Manage dependencies and timelines across hardware and
software, ensuring full visibility and smooth execution.
roadmaps spanning all products and business units, and
slice and dice custom views for each stakeholder.
Manage dependencies and timelines across hardware and
software, ensuring full visibility and smooth execution.
Fast implementation
Get started in 30 days or less
Complex needs shouldn't require a complicated setup. Unlike
typical enterprise PLM solutions, with airfocus you can get
fully onboarded in under 30 days, with seamless migration
and custom Jira field mapping to fit your workflows.
typical enterprise PLM solutions, with airfocus you can get
fully onboarded in under 30 days, with seamless migration
and custom Jira field mapping to fit your workflows.

Why product leaders in your industry choose us
Enterprise-ready
Data is kept safe on EU or US servers
GDPR and SOC2 compliant, EU- or US-hosted, and
ISO 27001:2022 certified - airfocus ensures top-tier security and privacy.
ISO 27001:2022 certified - airfocus ensures top-tier security and privacy.


Intuitive user interface
Simple & user-friendly solution
Traditional enterprise PM software and PLM solutions have steep learning curves and low internal adoption rates. With airfocus's modular architecture and a user-friendly interface, your team can quickly set up workflows and hit the ground running.
Bridge the gap
The best Jira integration on the market
A bad Jira integration is like one hand not knowing what the other is doing. With airfocus, your work with delivery and engineering teams flows effortlessly.

Two-way sync
& flexible filtering
Sync in real-time with unparalleled flexibility. Customize filters and ensure no data is lost between the tools, keeping both systems
perfectly aligned.
perfectly aligned.

Custom field mapping
& JQL support
Easily adapt your workflows with ultra-flexible field mapping. Sync each field individually with one-way or two-way settings, and use JQL to pull exactly the data you need from Jira.

Hierarchy
& push-to-Jira sync
Auto-sync parent-child relationships from Jira and push items from airfocus to ensure clarity across complex portfolios and promote seamless
team collaboration.
team collaboration.

"To have something like an MCP on top of airfocus, on top of all of that rich data that we've got, is game-changing."
Chris Micklethwaite CPO & CTO - Visit Group

