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The Ultimate Guide to Prioritization

airfocus and Product School partnered to create this complete guide to mastering prioritization. It covers valuable insights on tips, best practices, prioritization frameworks and a lot more. All you need to know to make the right decisions and build products that stand out.
A co-production between airfocus and Product School

What's covered?

How to source insights.

Prioritization always starts with feedback and market insights. We give you a detailed look at how to collect and organize it.

How to structure the right prioritization framework.

Learn how to select, customize or build a framework tailored to your product and business needs.

The 7 best prioritization frameworks and how to use them.

An in-depth look at what they are, when to use them, how to use them, with real examples, weighing their advantages and drawbacks.

How to put your prioritization results into action

A collection of all the essential roadmapping wisdom you should have in your PM toolbox.

...and so much more 🚀

Malte Scholz

CEO & CPO at airfocus

At airfocus, our goal is to help teams identify and visualize their priorities and give everyone a clear overview of what is important and what is not.

Carlos González de
Villaumbrosia

CEO at Product School

One of the first things we teach aspiring Product Managers is how and when to say the word 'No'. As new PMs soon realize, saying 'No' judiciously is a big part of the job. Learning a prioritization process will help PMs at all stages gain the courage of their convictions. It starts by saying 'Yes' to this book!

About this eBook

Prioritization is what keeps product managers up at night. It involves having a good understanding of what the user needs, combing through the avalanches of ideas, and identifying those projects that truly matter. It's never easy, but with the right prioritization process in place - it can be simpler.

When you are done reading this actionable guide, you should be able to structure a repeatable process to build outstanding products. We provide the best strategies to uncover the insights and feedback you actually should be listening to among the noise, as well as how to select and put the right prioritization framework in place to make fully informed decisions that have an impact on your bottom line.

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A co-production between
airfocus and Product School