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The Ultimate Guide on Avoiding the Feature Factory

In the product management world, no team wants to become a "feature factory" - a term coined by John Cutler. Despite this awareness, some teams over time slowly fall back into bad habits and consistently release products, features, enhancements, etc., and predominantly focuses on quantity over quality.
With this eBook, airfocus and Product Collective want to help the product community identify the signs of working in a feature factory as well as offer solutions on how to make the transition to a value-focused company.
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A co-production between airfocus and Product Collective
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What's covered?

Identifying the feature factory and why it’s a problem

The basics - what a feature factory is and why it’s a problem. In the next chapter, we will discuss why product managers or companies often fall into the feature factory trap.

How to transition from a feature factory to a value generation factory

In this part of this eBook, we will help you further identify if you are working in a feature factory. We have also prepared the solution and practical steps on how to escape and switch to delivering the value instead.

Using continuous discovery to deliver value to customers and users

Leverage continuous discovery to transition away from being a feature factory and once this becomes a staple within your company and teams, maintain this practice once you have fully become a value generation factory.

...and so, so much more.
eBook Covers and Product Collective

About this eBook

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After reading this eBook, you will have a much better understanding of what feature factories are, the multiple problems they cause, how to communicate with stakeholders, and detailed steps on how to avoid becoming the feature factory

Get your eBook now

A co-production between
airfocus and Product Collective
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Product Collective Logo