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- VP of Product Innovation
Keela Robison
Keela Robison is a product specialist at the very top of her game. Currently the vice president of product innovation at Netflix, Keela is a product executive with experience working in leadership positions at global brands including Amazon and Expedia.
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Keela Robison - VP of Product Innovation at Netflix - airfocus Product Hero

Who is Keela Robison?

Keela Robison is a product specialist at the very top of her game.

Currently, the vice president of product innovation at Netflix, Keela is a product executive with experience working in leadership positions at other global brands including Amazon and Expedia. This wealth of experience has placed Keela in the perfect position to become a thought leader and authority figure in the realm of product management.

And that expertise has really shone through in some of her more recent projects, including an expert online training program for product managers known as "PM Loop". 

What is Keela Robison known for?

Keela doesn’t just have experience within the product teams of the world’s most well-known tech brands, she’s also renowned for her highly accomplished C-suite roles.

More specifically, Keela became the CEO of the restaurant discovery app Urbanspoon in 2013. At its peak, Urbanspoon boasted a user base of over 30 million people. Within 2 years, Keela oversaw the acquisition of the company — but not before doubling its value prior to the sale at more than 7x revenue.

As of 2020, Keela Robison is best known for her position as the vice president of product innovation at Netflix. She has made her mark on this role with a recent focus on features that expand the accessibility of the service, making it easier for members to enjoy streamed video content. She heads up a team of product managers and can often be found sharing news about the latest features they’ve developed on the Netflix website.

How did Keela Robison make Netflix more inclusive?

Part of Keela’s remit in her role as VP of innovation has been to expand the potential audience for Netflix as a service. Much of this revolves around a single goal: choice.

By giving the customer choice in how they consume Netflix content, more users are likely to jump on board. For example, Keela has overseen the development of several accessibility features within the Netflix platform, including playback speed controls (to watch content faster or slower). 

Other convenience features Keela talks about in a post on the Netflix website include “Play Next Episode” and “Skip Intro” — both of which serve the dual purpose of removing friction from the watching experience and encouraging users to consume more content. 

Where can you learn more about Keela Robison?

To learn more about Keela — and even learn from her first-hand — you can check out her online training program for product managers, PM Loop

Keela also regularly shares insights from inside the world of product management on Twitter as well as via her LinkedIn profile

If you’d like to find out more about Keela’s team’s contribution to the Netflix platform, you can also keep an eye on the Netflix Newsroom site, where Keela shares insights about recent innovative features and updates just like this one.

General FAQ

Who is Keela Robison?
Keela Robison is the current vice president of product innovation at Netflix. She’s spent her career working inside product teams at some of the world’s biggest tech brands, including Amazon and Expedia. Keela helps deliver innovative new features for the Netflix platform and hosts an expert online training program called PM Loop.
What is Netflix?
Netflix is an American online video streaming platform headquartered in Los Gatos, California. Founded in 1997, Netflix has grown to become a household name across the world. According to statistics released in 2020, Netflix brings in around $1.2 billion in revenue each year.
What is Netflix’s product strategy?
As a rapidly growing service with a global reach, Netflix is naturally focused on both growth and profit generation. This is reflected in the brand’s product strategy, which is focused on personalization for each customer, production of original content, boosting the amount of content watched, and creating uniquely interactive experiences.
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