CHAPTER 1Why an Ultimate Guide to Product Managers?
CHAPTER 2What Is a Product Manager?
CHAPTER 3The 3 Key Responsibilities of Product Managers
CHAPTER 4The Characteristics of a Good Product Manager
CHAPTER 5The Characteristics of a Bad Product Manager
CHAPTER 6A Day and Week in the Life of a Product Manager
CHAPTER 7Tools that Product Managers Rely on
CHAPTER 8The Makeup of a Product Management Team
CHAPTER 9Who Do Product Managers Report to?
CHAPTER 10Who Does a Product Manager Lead?
CHAPTER 11Product Manager vs. Product Owner
CHAPTER 12Product Manager vs. Technical Product Manager
CHAPTER 13Product Manager vs. Product Marketing Manager
CHAPTER 14Product Manager vs. Program Manager
CHAPTER 15How to Become a Product Manager in 2021
CHAPTER 16Are Product Management Courses (Certifications and Degrees) Worth the Time and Investment?
CHAPTER 17Product Manager Salaries and How Resume Breakdown
CHAPTER 18Landing Your First Product Role in 2021
CHAPTER 19Finding Product Management Jobs
CHAPTER 20Owning Your Product Manager Interview
CHAPTER 21Common Product Manager Interview Questions
CHAPTER 22Working as a Product Manager in an Agency
CHAPTER 23Working Freelance as a Product Manager
CHAPTER 245 Key Tips for New Product Managers
CHAPTER 25How to Level up Your Product Skills
Product management is the practice of defining the “what” and “why” for the solutions that companies build, solutions that are meant to solve customer problems. The individuals that carry out this practice are known as product managers.
To do this effectively product managers have various skills, resources, tools, and stakeholders that they rely on.
A product manager is the champion of their customer in their business.
They regularly interface with customers to understand their request and then measure and prioritize them based on the value provided (to customers and their business) and the associated effort.
Once an item has been prioritized they work through the product development process to design, build, test, launch, and iterate on the product post launch.
The product development process is the process that all products go through. Product managers follow this process to take a solution from problem definition, to launch, and multiple activities post launch.
Though defined in a few different ways the product development process generally involves the following stages.
Define the problem
Prioritize the problem
Design the solution
Build the solution
Test the solution
Ship & measure success
Every action that a product manager takes surrounding a product with will fall into one of these 6 stages.
So to recap before moving forward, product managers define solutions that solve customer and business problems, enable their business to teach its goals, and work with their stakeholders to achieve success.