The Makeup of a Product Management Team

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A product team is not a team of solely product managers. 

Rather a product team is a cross-functional team of key members who define the product and actively work towards its success.

How is a product management team structured

A product team normally consists of the following individuals:

Product manager

Responsible for defining the “what” and “why” of the product and ensuring that customers continue to obtain value from the offered solutions and it continues to assist the business with reaching its goals.

Product Designer

Steve Jobs is quoted as saying “design is not just what it looks like and feels like. Design is how it works”.

A product designer is responsible for the overall look and feel of the product.

They not only determine the visual aspects of the product (colors, font, spacing, branding elements, and more) but they also assist with performing customer research and other user experience activities to ensure that the right problems are prioritized and being solved for customers.

A product designer is someone who is skilled at user experience and user interface design.

In some teams these roles are fulfilled by separate people. Nonetheless they are members of the product team and work in tandem with their team to ensure that customers and users are offered the best experience via the product’s design.

Red more about product designers here. 

Product analysts

Product analytics is the process of gathering and applying key data with the goal of determining how and why users engage with a product. 

Product analysts perform this function and work closely with their product team to provide them with product data and also decipher this data sharing information such as:

  • What are the most popular components of the product

  • The length of time it takes users to perform a specific function

  • How user engagement is affected by certain actions

  • … and more. 

They also assist with identifying gaps in customer experience, leverage opportunities for growth, and ultimately improve the product with verifiable data.

Product marketing manager (PMM)

Though the title is similar to that of a product manager, a product marketing manager is a more specialized marketing role that attends to the product. 

Along with dealing with customer relations and gathering customer feedback, product marketing managers also ensure that companies have the right documentation, processes, and communication strategies for product launches (among other responsibilities).

Read more about product marketing managers here.

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