Why you should get an executive sponsor to support the first “project”
You will learn why is important to find and get at least one executive sponsor who will support you when pitching internal PM to other executives.
Main benefits of internal PM
When speaking to the CEO you should emphasize that product management will have a net benefit for the business as a whole and after reading our checklist you will understand these benefits better.
Why do you need to display and celebrate outcomes?
What business problem did you set out to solve for business users? Why? What approach did your team take? And what were the outcomes (feedback and metrics).
...and so, so much more.