Traffic

If you’re using Google Analytics to track activity and measure performance, you can discover how traffic arrived at your website by clicking on the acquisition tab, followed by the channels tab, before (finally) clicking on the referral option. This presents you with a user-friendly report that reveals how much traffic originates outside of its search engines, such as via social media and backlinks. The organic search report covers traffic reaching you from Google.

The first, and most obvious, step you can take to drive traffic to your website is to practice good SEO. Optimizing your site with efficient meta tags, images, copy, clear navigation, etc. increases its visibility to search engines and users. Writing high-quality, high-value content goes hand-in-hand with effective SEO. Blog posts, whitepapers, guides, videos, and informative articles, with a healthy dose of keywords, will all help to bring traffic to your site. Other websites are more likely to create links to valuable content, too, sending more traffic your way. It’s essential to put your content out there for prospects to see, though. Share every new piece of content you create across social media and encourage followers to engage with it. Invite them to share their feedback and discuss their response to it.

Typical traffic channels for websites are organic search, referral, direct, and paid. Organic search - traffic coming via search engines Referral - traffic from other websites linked to yours Direct - refers to users accessing the site by entering the URL into their browser or clicking on a bookmark Paid - traffic which arrives through paid ads