The chief product officer, known as head of product in some companies, is a key role in many technology companies today, especially in the SaaS space. The CPO is responsible for overseeing a technology company’s full range of product operations, including strategy, innovation, management, and marketing.
But at the most fundamental level, the goal of the CPO is to align the product strategy with the overarching strategy of the organization.
In simple terms, the CPO is responsible for delivering a product that solves customer problems while also providing an exceptional customer experience.
As a C-level role, the CPO sits at the top of the product organization and therefore has influence over every team within it. This means a brand’s CPO is responsible for product management, product marketing, design and development, innovation, and more.
Because the CPO heads up the entire product team, the person in this role supervises each main product department in some capacity — and will usually have product team heads report up to them.
So, in many technology companies, a CPO’s direct reports will be roles such as director of product management, director of user (or customer) experience, director of product analytics, and so on.