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Glossary: Product Marketing & Growth

Hand-picked product marketing terms, definitions, and frequently asked questions. Each product marketing term is defined and explained simply by our research team.

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Product Marketing & Growth
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C

Channels of Distribution

Channels of distribution (or a distribution channel) are channels of businesses or intermediaries which a product or service travels through before reaching the final customer.

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Conversion Rate

Conversion rate refers to the percentage of website visitors that complete a specific action.

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Competitive Analysis

Competitive analysis is the process of identifying competitors and evaluating their strategies in order to determine their weaknesses and strengths.

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Churn

Churn is the percentage of customers that stop using your business during a given time frame.

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Cost of Sales

Cost of sales (also known as cost of goods sold) refers to the cost required to manufacture or purchase a product that is then sold to a customer.

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M

Marketing Plan

A marketing plan is a document that defines a marketing strategy for a company in order to reach their targeted audience.

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N

Net Promoter Score (NPS)

Net Promoter Score is a metric that gauges customer loyalty and satisfaction simply by asking customers how likely they are to recommend your product or service on a simple scale.

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W

Website Metrics

Website metrics are a variety of measurements made on a given website in order to better track its performance and statistics.

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