Hand-picked product marketing terms, definitions, and frequently asked questions. Each product marketing term is defined and explained simply by our research team.
Channels of distribution (or a distribution channel) are channels of businesses or intermediaries which a product or service travels through before reaching the final customer.
Conversion rate refers to the percentage of website visitors that complete a specific action.
Competitive analysis is the process of identifying competitors and evaluating their strategies in order to determine their weaknesses and strengths.
Churn is the percentage of customers that stop using your business during a given time frame.
Cost of sales (also known as cost of goods sold) refers to the cost required to manufacture or purchase a product that is then sold to a customer.
A marketing plan is a document that defines a marketing strategy for a company in order to reach their targeted audience.
Net Promoter Score is a metric that gauges customer loyalty and satisfaction simply by asking customers how likely they are to recommend your product or service on a simple scale.
Website metrics are a variety of measurements made on a given website in order to better track its performance and statistics.
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